The Paper Rain ProjectEverything has a story. We're so very passionate about every detail of where our product comes from & how it is produced. We do most of our production in-house or through collaboration with artists world-wide, or ethical fair trade producers who have an incredible story of their own. Disclaimer: included below are some rather large hopes & dreams for our business. This is our vision & by writing it here/sharing it with you, we hope to set the standard we are aiming for and to hold ourselves accountable.

What is The Paper Rain Project?

The Paper Rain Project was officially founded in 2013 after years of painting recycled boards & scribbling in notebooks. Founders, Indigo & Wills Rowe of Marlborough, New Zealand, began life among small trees – Indigo in the North of Scotland on a tree nursery, Wills on a cherry farm in Spring Creek, Marlborough. It is safe to say we both had plentiful childhoods filled with tree-climbing, vege gardens, chickens & mud. It is from these modest roots which our love for nature, the organic & environmentally friendly grew wild. Apart from wanting to travel far & wide and grow as a business, we would love to plant a native forest & build a shipping container house – all these are far off green dreams. The Paper Rain Project is a big part of realising these. We love it.

Indigo and Wills Rowe of The Paper Rain Project


We are growing & are lucky enough to work with artists from all over the world as well as some much closer to home (including in our workshop, studio & store). Meet our people here.

Indigo and Wills Rowe of The Paper Rain Project 



It is a key point for our company to produce high quality, sustainable & creative products. Our t-shirts are 100% organic cotton, fairly traded & printed in-house using environmentally aware printing methods. We are super excited to be planning a visit to meet the lovely women who sew our apparel in India. This group of amazing ladies work for a Kiwi owned initiative (based in Kolkata) which gives opportunity for trafficked sex-workers by offering training in their freedom-driven business. We’d love to explore other green materials such as flax, bamboo & hemp, the growing of a local sourcing/seasonal cafe and food forest. The list grows.

Our boards are mostly pre-loved, upcycled, recycled or hand-shaped from Marlborough Pinot Noir barrels. 2016 was a little bit of a struggle in keeping our in-store boards along these lines as we couldn't keep up with the barrel board demand whilst developing them for our Kickstarter backers. We'll be on top of it soon though! These boards are hand-painted or laser etched or produced in a limited series. In close partnership with local organic & bio-dynamic winery, Seresin Estate, we source our materials as locally as possible. Our boards are finished with plant based varnish. You can read (& watch) the story of our wine-barrel boards over on Kickstarter where we recently raised the finances to grow our workshop. The aim is have ONLY recycled or sustainably sourced (LOCAL!) woods and in-house hand-made boards. Watch the space.

The Paper Rain Project recycled wine-barrel board

Both in store and online, we have complimented our in-house products with brands that have similar ethics and transparency in their production. We are lucky enough to stock brands such as The Loyal Workshop, Xavier Napoleon Leather, Fix & Fogg, Jude Raffills Designs, La Petit Chocolat, Say Yes To Adventure, Haven Magazine & Misprint as well as artwork by a range of arts including Flox & Michel Tuffery.


We believe it is best to go as far as possible in terms of sustainability but really just believe that’s how things should be done (where possible). If you're interested in the direct difference your purchase can make, buy a fair trade t-shirt or check out our CAUSE range where you can help raise awareness for mental health or aid in native plantings. We have some SUPER exciting CAUSE projects in the works... more on this soon!The Paper Rain Project recycled wine-barrel longboards

We want our customers to have access to a little piece of art or old-school hand-craft & know the story behind it's curves & lines. We honestly don't know what we'd do if it weren't for The Paper Rain Project which is the heart & soul of our daily lives, as well as where we pitch our future. We really hope you like it too. 

The Paper Rain Project with Ben Sarten Imagery